DNSH – A Commitment to Sustainability in Investments
In the current European funding landscape, environmental sustainability has become an essential criterion. The DNSH principle ("Do No Significant Harm") is now a mandatory requirement for projects seeking support under the PRR and Portugal 2030 programmes.
To comply with this requirement, beneficiaries of such support must submit a self-assessment report by the project’s completion, demonstrating that their investments align with this principle.
The “Accelerate and Transform Tourism” Agenda, led by Pestana Management – Serviços de Gestão S.A., involves 38 entities from the tourism and technology sectors. Its aim is to develop and implement an advanced and innovative “Customer Journey” concept, based on the deployment of disruptive and cutting-edge solutions throughout the entire traveler journey — from the initial departure phase to arrival at the final destination — with the goal of enhancing the overall travel experience.
The agenda’s objectives are to:
Improve the overall perception of the tourism experience in Portugal (Customer Journey);
Increase levels of innovation, digitalization, and sustainability;
Transform the tourism workforce by: Qualifying human resources, Promoting the creation of skilled jobs, and Increasing productivity.
To achieve these goals, the following activities will be carried out:
Digitalization focused on traveler entry and exit – Airports (Digital Pillar)
Digitalization of Territories (Digital Pillar)
Traveler Interaction and Communication (Digital Pillar)
Launched in January 2022, with completion expected by December 2025, this project is funded by the Portuguese Recovery and Resilience Plan (PRR) under Component C5 – Business Capitalization and Innovation, with a total investment of €128 million, supported by €75 million in public funding.
